Clarification between Publicity Stills, Promo Shots, Etc (old version)

This thread has 6 posts and 2227 views.

Maybe it would be helpful, since I have seen a few pictures on the site incorrectly classified, to define exactly what the difference is between the following:

Publicity Still, Promo Shot, Wallpaper, Lobby Card, and Behind the Scenes?

Thanks.
Well, first, everything you see incorrectly classified just tell us to look at it.

Now, a bit description:

Publicity Still is a picture made on set where no part of the crew is seen, and actors are not posing to the camera. They look just as a bit of the movie. Screencaptures can be here too but ONLY if they are official (if there's some not official one, is just a mistake of mod team, tell us).

Behind the Scenes are, first, all pictures made on set that doesn't belong to the Publicity Still category (crew on picture, actors posing...), green/blue screens not digitalized yet, studio crew working (CGI artist, composers, dubbing...) and designs, blueprints (pre-production material).

Promos are pictures where usually actors and sometimes other members of the team appear clearly posing in a photoshoot, usually having plain colours backgrounds but sometimes they use cgi as background or part of the scenarios. Difference between this and behind-the-scenes with actors posing... I guess it's just the behind-the-scenes look much more casual than promoshoots, they are clearly different most of the times but it's hard to explain with words.

Wallpapers are obvious I guess, any official (and only official) picture made with the intention of being used as an screen background. Remember, the wallpaper must be official, not just the picture (a promo or publicity still cropped to a wallpaper size is an official (but modified) picture, but not a wallpaper).

Lobby Cards are easy to recognize too, they were (there are lobby cards today but not that much) in theatres to promote films but are not posters. They usually appear in sets that have some design unifications, like a frame, and inside of them a publicity still, promo or sometimes even behind-the-scenes. There's too the title lobby card that leads the set and has a design similar to a half-sheet (horizontal) poster, and those are accepted in this page too as a part of the full set.

Hope it helps, and any doubt or mistake, just ask 😉
Promos can be publicity stills and the other way around. See for example New Mission Impossible photoreleased by the distribution company on the movie official site, faceboook and so on.
Conan:
Promos can be publicity stills and the other way around. See for example New Mission Impossible photoreleased by the distribution company on the movie official site, faceboook and so on.
Yes, I know, that's why I put that small guide to have some idea how we consider them in classification. It's just something to try to better organize the galleries visually, so that's why we thought about that because that's the most usual thing. For example, that one you put there would be publicity still, of course it's also a promo (they're all made for promotional purposes, sure), but it's more like a picture in the middle of an scene, acting, it's not \"just a promo\", something made outside the set, doing some pose like looking at the camera.

It's not a big deal, just trying to make it look more friendly and organized when you search something 😉
Still: while acting, no crew or equipment visible.
Behind-the-scenes: same but crew/equipement visible.
Promo: other promotional photos not taken while acting.
So how do you judge if a publicity still is official?
There's usually something easy to recognize if you've seen a lot, usually not official ones are pictures made in the outside and the picture looks like made from far with a big zoom, while official publicity stills look closer to the events.

Also, not always but usually, not official stills have sets of many many pictures with little difference from each other, while officials usually don't have 20-30 pictures of the same character walking in the same street and each picture is one step the actor does.
This thread is closed.